Lana del Rey for H&M Fall 2012

A cantora, ou modelo(?) Lana del  Rey acabou de arrematar sua primeira campanha de peso na coleção outono/inverno da gigante sueca H&M. Enquanto a H&M não chega no Brasil, você pode conferir os looks cheios de cardigans no melhor estilo anos 60 depois do jump. Divirtam-se!

must haves - fall 2012 - Brazillian Fashion

The must haves for Fall from Brazilian Vogue. 

Tem que ter: as escolhas da Vogue pro inverno brasileiro.

Top 10 Looks

Top 10 Looks for AW'12 by Giovanni Frasson

I know it's mid Summer everywhere, and this is why I haven't said that these are the top 10 looks picked by Giovanni Frasson, fashion director at Vogue Brazil for Fall. Regarding that the Brazilian Winter is a joke when compared to the northern hemisphere lower temperatures, in the end you can wear pretty much everything the whole year, layering a little in the Winter and wearing whatever you are able to in the Summer. Who I am to tell you what you can or cannot wear? Let´s see Giovanni's choices, after the jump.

3 days

6 days

Maison Scotch lookbook AW´12

Maison Scotch AW

Even if the blog make over is not done yet, I had to share this lookbook from Maison Scotch AW´12. I am a big fan of the Amsterdam-based  label, and this season couldnt be different: love all looks for Fall! If you want to order something online or get to know a little bit more about the brand, here,  and if you want to take a look at their lookbook, just keep reading. 

Rochas RTW Fall 2012

Rochas RTW Fall 2012

The Fall Rochas show was a swirling kaleidoscope of graphic, geometric prints inspired by the pottery of the Swedish ceramicist Wilhelm Kage. Designer Marco Zanini collects his pieces; still, he was surprised when he found himself using them in his own work. He usually starts with an image of a woman or a movie.More after the jump.

Dree Hemingway for AY Not Dead Fall 2012 by Sebastian Faena

Dree Hemingway for AY Not Dead Fall 2012 by Sebastian Faena

 Dree Hemingway returns for her fourth consecutive season as the face Argentinean label AY Not Dead’s fall 2012 campaign. Joined by Justin Barnhil, Dree poses for Sebastian Faena’s lens in heavy coats and form-fitting denim on urban streets.

Rachel Comey RTW Fall 2012

Rachel Comey RTW Fall 2012

Continuing her clever plays on texture from last season, Rachel Comey sent out plenty of fresh fall options, from a perforated top belted over a leather and wool A-line skirt to a crisp mock-turtleneck blouse worn with flood pants.

Samuji Fall 2012

Samuji Fall 2012

Finnish based label Samuji taps into relaxed, minimal style for its fall 2012 collection. The style book photographed by Juliana Harkki and styled by Mari Kosunen shows model Lykke wearing dark outfits of full, long coats and simple dresses in humble settings.

givenchy fall 2012 - preview

A glimpse of Givenchy's Fall 2012 Women Collection.

Chloé Pre-Fall 2012

 Clare Waight Keller’s first pre-fall collection for Chloé comprised an easy, urban wardrobe that played on both maxi and mini proportions and motifs.

proenza schouler pre-fall'12

Lazaro Hernandez and Jack McCollough's recent trek through the Himalayas rubbed off on their pre-fall collection. We can see the magazine photo shoots now: Proenza Schouler girl on the side of a mountain in a nylon and mesh color-blocked shirtdress with bungee cord detailing, and on her feet, rubber-tipped pumps.

As sporty and technical as their reference points were—tweed jackets modeled after mountaineering parkas, button-downs made from windbreaker nylon, quilted coats that took cues from sleeping bags—the collection was quite polished. Here's another good example: The silk jacquard of a matching bustier top and skirt was an aerial view of mountains that they pulled from Google Earth, but looked like it could've been crushed velvet. The Velcro closure on the wrap skirt kept the tech-y couture motif going.Riffing on house classics is a proven method for the ten-year-old brand. This season's take on their signature bustier baby-doll dress comes with a performance mesh shell and a bungee cord drawstring below the bust. It has starlet-on-the-rise written all over it. Their New York cohort, on the other hand, will be pleased to see their tweedy lady jackets in bright shades of coral and emerald green, as well as a handbag offering in iguana leather, a luxe new material for them that's pricier than python but not quite in crocodile territory.

balenciaga pre-fall'12

Outdoor apparel, the corporate working woman and nightclubbing were just a few of the inspirations behind Nicolas Ghesquière’s Balenciaga lineup.