i need holidays!

Farm is a true Rio brand, with pretty, brightly coloured dresses standing out amongst its collections.

  Farm’s retail proposition is also unique and the brand picked up an award at WGSN’s inaugural Global Fashion Awards last November in New York. All of Farm’s stores around the country (there are 35) have Radio Farm playing in their fitting rooms and online (I'm listening to it now), and customers can access Farm’s blog and look-book in-store via an iPad. Farm even holds special pet days… I spoke to Lauretta Roberts, awards director, about what makes Farm so special. “We’ve talked a lot about sensory and 360-degree experiences at WGSN, and this was a great example of it,” she says. “Farm stores feel like a true, unique experience. There’s an attention to detail to how they present their brand and how they serve their customers that is rare. I like the idea that inside this super-green building, they’re extremely hi-tech too.” (Farm’s Harmonia Store in São Paulo, for example, is an eco-friendly building with a roof that stores large amounts of water to help reduce the need for air-conditioning). “The Brazilian way of life is in fashion and people want to be like us,” says Farm co-founder Marcello Bastos. “But barriers such as culture and taxes make entering international markets difficult. Too many [Brazilian] brands do so without planning; we have carried out research in 10 cities across the world, including Barcelona and Madrid, where we plan to expand.” 

Have I missed any affordable fashion stores in Brazil? If you know of any, please let me know.

 

 source.bib