McQ Pre-Fall 2012

For Alexander McQueen’s younger-feeling, more accessible line, Sarah Burton looked to the windswept landscapes of England’s countryside, as envisioned in the 1967 film adaptation of Thomas Hardy’s “Far From the Madding Crowd.” The influence came through in pieces that nodded to aristocratic country pursuits, such as a snug coat in khaki felted wool, tailored tweed pantsuits and a silk bustier dress printed with an image of snarling wolves. There were also some more romantic takes on the look — a cotton shirtdress had a flourish of ruffles along its front and a full-skirted strapless dress was done in a delicate red and gold lace print.

The collection comes ahead of a major year for McQ. In February, it will show for the first time at London Fashion Week, and the collection will showcase both men’s and women’s looks. And later in the spring the label will open a sprawling four-floor store in a Georgian townhouse on London’s Dover Street, while the season will also see McQ launch its first transactional Web site, which will feature film and photographic elements, alongside the online store.

via WWD

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