onbeauty: Rützou

Rützou is founded in 2000 by designer Susanne Rützou and since
 then Rützou has garnered a growing following for her unique  designs, 
which combine feminine modernity with an eclectic sentiment.  Part of 
the cleverness is the way Susanne Rützou has reframed the  sullied term 
“fashion” by harnessing the DNA of the eponymous brand by  seeking 
inspiration outside of the industry. Such contrasts are enriched  by her
 application of ideas from cultural anthropology, history,  intense 
studies in chromatology and contemporary art, all longstanding  
interests of the designer. This unique creative direction and vision has
  earned Susanne Rützou numerous prestigious accolades.

Susanne 
Rützou began creating a women’s collection with her precise  traits. 
Attributes that continue to be the hallmarks of the collection  today: 
Her personal style, especially researched and refined materials,  and a 
production quality that ensures garments maintain a tailored  aspect. 
The whole infused with her ‘poetic realism’ that makes Rützou  
collections unique in the fashion terrain. Rützou’s objective is to  
consolidate its position as an affluent fashion brand, crafting holistic
  clothing and shoe collections for women.

The company continues 
to expand, thanks to its strategic focus on  staying independent and a 
settled development of the brand. Rützou  collections are thought out 
and crafted for the cultured customer, for  those accustomed to 
recognizing the quality. Each season the collections  are the result of a
 product development philosophy centered on Susanne  Rützou’s ideas, 
quality enhancement and innovation. All key aspects area  managed in 
house.

Rützou distributes four annual international collections. 
There are sales offices in Denmark, Sweden, Norway, United  Kingdom, 
France, Spain and Greece. In addition, the clothes are sold in  USA, 
Germany, Italy, Belgium, Russia and Japan. Today the company has  
reached a two digit million turnover.